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Welcome to the URTeC Exhibitor Manual

Please take a few moments go through all the information and familiarize yourself as this manual is designed to help both new and experienced exhibitors navigate through the details and event information. There are required forms that ALL exhibitors and their respective contractors (where applicable) must complete to guarantee access to the exhibit hall for build-up in a timely manner.

Each 10’x10’ inline booth will be set with 8' high black/blue back drape, 3' high black side dividers, and one 7' x 44' one-line identification sign. Booths larger than 300 square feet may receive a one-line  identification sign upon request only. Please review the display rules and regulations below the deadlines.

Freeman is the official General Services contractor. Freeman Exhibitor Services Assistance: 888.508.5054.

Freeman AV is the official Audio Visual contractor.

Colorado Convention Center is the exclusive provider of Electrical, Telecommunications, and Plumbing. Contact: 303.228.8027 or Exhibitor Services.

SmartCity is the exclusive provider of Internet at the Colorado Convention Center. Contact: 303.228.8056 

Sodexo (formerly Centerplate) is the exclusive provider of Food and Beverage. Contact: 303.228.8053 or Angela Saunkeah.

TPNI is the exclusive provider of Lead Retrieval. Contact: 781.688.8000 or Customer Service.

For any other URTeC questions or assistance, please contact Teresa K. Dallis.

For URTeC exhibitor registration assistance, please contact Tamra Campbell.

5/12/23 Program Book Exhibitor Directory Listing *Required
Online Form
5/12/23 Conference Room Rental
Online Form
5/12/23 Lead Retrieval Early Bird Deadline
Order Online or PDF Order Form
5/12/23 Freeman Advanced Shipping Warehouse Begins
Freeman Online
5/15/22 Freeman Discount Deadline: Carpet, Furniture, Accessories, Graphics
Freeman Online
Freeman AV Discount Deadline: Monitors, Projectors, Microphones
Freeman Online
On-site Contact & EAC Work Authorization *Required
Online Form
Exhibitor Catering
PDF Form *Reminder no popcorn allowed
Liability Insurance Certificates Due *Required
Online Form
EAC Contact & Indemnification Form *Required by EAC's Only
Online Form
Electrical Order Discount Rate Deadline
Order Online
Schedule Cleaning Service
Order Online
Order Online
Security Services
Download Form
5/19/23 Advertising: Program Book Reservations Due
URTeC Sales
5/26/23 Advertising: Program Book Advertising Materials Due
URTeC Sales
6/6/23 Freeman: Advanced Shipping Warehouse Deadline
Freeman Online
6/11/23 Freeman: Show Site Shipping Acceptance
*Shipments arriving to show site before this date may be refused by the facility
Freeman Online

Booth Display Rules & Regulations

URTeC Display Rules are developed from the IAEE Display Rules and Regulations. The purpose for these guidelines is to create and promote consistency. The goal is to provide exhibitors and contractors with all the necessary information to properly design and build exhibits, plan layouts as well as content. URTeC Show Management reserves the right to restrict or remove exhibits and/or exhibitors in violation of any below:All activities must be confined to your assigned booth space.

  • Floor Covering/Carpet. URTeC does not provide carpet or any floor covering in your booth package. It is up to each individual exhibitor to arrange for proper floor covering inside their exhibit space. A throw rug is not acceptable floor covering. The floor covering must cover all of the facility exhibit floor and meet up to the aisle carpet provided by the General Contractor, Freeman. You can order carpet through Freeman online in advance to receive the Early Bird discount rates, or you can bring your own.
  • Height Restrictions. Per URTeC Show Management Event standards, all booths are held to the height restrictions listed below. Should a booth design exceed the height listed below, Show Management approval is required. Linear (In-Line) = 8’ (2.44m)Corner (In-Line) = 8’ (2.44m)Perimeter = 12’ (3.66m)Split Island = 16’ – 20’ (4.88m – 6.10m) Island = (6.10m)
  • Unfinished portions of pop-up displays must be covered. Pop-up framework, raw wood or cardboard wings must be painted or appropriately covered if visible from another booth.
  • Decorations, signs, banners, and similar materials may not be taped, nailed, stapled, or otherwise fastened to ceilings, doors, walls, glass, columns, painted surfaces, fabric, or decorative walls.
  • Adhesive-backed decals are NOT permitted to be distributed or used inside the Convention Center. Labor costs to remove adhesive stickers and decals will be charged.
  • Confetti, glitter, or rice is prohibited within the facilities. Exhibitor will be responsible for any labor and materials required for clean-up resulting from violation of this policy.
  • The use or display of cascarones (Confetti-filled eggs) is prohibited. Exhibitor is responsible for any labor and materials required for clean-up resulting from violation of this policy.
  • Surface Protection – all contractors/exhibitors must use the utmost care to protect ALL surfaces in the facility from any and all damage. Protection may include padding, the use of non-marring products, visqueen, plywood, rubber bumpers and tires, and proper supervision. The use of transfer tape is strictly prohibited on all surfaces within the facility.
  • When installing carpet or floor covering in the exhibit space, specific tape has already been approved by the facility and must be used or repair damages may be applied to the Exhibitor and/or appointed contractor.  Questions about the type of tape to be used should be directed to Freeman.
  • Contractors (EAC) and/or exhibitors must provide complete protection from paint and paint products in ALL AREAS of the facility including the exhibit floor. Under no circumstances may spray paints, airless sprayers, power sprayers/painters, airbrushes or similar tools be used within the facility without written consent from the facility management.
  • Helium balloons are NOT allowed in any part of the convention center, either for display or for sale, or for gifts. For decoration purposes, air-filled balloons may be used. Exhibitors must inform URTeC Show Management in advance to gain approval for such decoration. The convention center reserves the right to remove any helium-filled balloons at Exhibitor’s expense.
  • Booth Renderings. URTeC Show Management requires that all exhibitors with booths larger than 300ft₂ (or any exhibitor building a custom stand), must submit the rendering with line drawing details including specs for final review and approval. This rendering needs to include a list of materials to be approved by the venue and fire marshal as well.

Booth Guidelines

Linear (In-Line) Booth

Arranged in a straight line and have neighboring exhibitors on either side leaving only one side (front) exposed.


Dimensions URTeC provides/sells in 10ft (3sqm) increments. 10’x10’ = 100 total square feet
3mx3m = 9 total square meters
Back Drape height of 8’ (2.44m) with side drapes of 3’ (.914m)

booth drawing



Use of Space Regardless of size: (10x20, 10x30), display materials should be arranged in such a manner so as to not obstruct Line-of-Sight to neighboring exhibitors. The maximum height of 8’ (2.44m) is allowed only along back wall or in rear half of booth space. The height limitation for display materials in the front half (up to 5’) are limited to 4’ (1.22m).

Line of Sight Rule Basic Principal: The neighbor to your left and right has the same opportunity for an attendee to see their exhibit as they walk across or down the aisle as they can with your exhibit. An exhibitor is not allowed to obstruct their neighbor’s exhibit by putting tall items in towards the front of the booth space such as:

  • TV Monitors
  • Roll-Up Banners
  • Large Literature Racks
  • Book cases
  • Display cases 

booth drawing


Corner Booth/Stand


Corner Booths are at the end of a series of in-line booths with exposure to intersecting aisles. Same guidelines apply from Linear Booths.

booth drawing


Perimeter Booths

A perimeter booth is a Linear (in-line) Booth that backs to an outside wall of the exhibit facility rather than to another exhibit. Same guidelines apply from Linear Booths except that a typical maximum back wall height is 12’ (3.66m)


booth drawing

booth drawing

booth drawing


Split Island Booth

Split Island Booths share a common back wall with another Booth. The entire cubic content of this booth may be used, up to the maximum allowable height, without any back-wall line-of-site restrictions. A typical maximum height range allowance is 16’ to 20’ (4.88m to 6.10m) including signage. The entire cubic content of space may be used up to the maximum allowable height. Double-sided signs, logos and graphics shall be set back 10’ (3.05m) from adjacent booths.


booth drawing

booth drawing

booth drawing


Island Booth

Island Booths/Stands are any size booth exposed to aisles on all four sides.


Dimensions An Island Booth is typically 20’ x 20’ (6.10m x 6.10m) or larger, and can be in different configurations.

booth drawing


Use of Space

The entire cubic space may be used up to the maximum allowable height as per Show Management. Line-of-Sight is not an issue as the exhibitor can build within the confines of the space so as to not have any of the construction come out into the public aisle space.


booth drawing

booth drawing


Canopies and Ceilings

Canopies, including ceilings, umbrellas and canopy frames can be either decorative or functional (shading computer monitors from ambient light or to allow for hanging products). Canopies for Linear (In-Line) booths or Perimeter Booths should comply with Line-of-Sight requirements.

The bottom of the canopy should not be lower than 7’ (2.13m) from the floor within 5’ (1.52m) of any aisle. Canopy supports should be no wider than three inches (.08m). This applies to any booth configuration that has a sight line restriction, such as a Linear (In-Line) booth.



exhibit hours

Exhibit Hours

June 13, 2023
10:00 a.m. – 6:00 p.m.
June 14, 2023
8:30 a.m. – 6:00 p.m.
June 15, 2023
8:30 a.m. – 2:00 p.m.

move in-out schedule

Move-in Schedule

June 11,2023
8:00 a.m. - 5:00 p.m.
Booths 600 sq. ft. or larger
June 12, 2023
8:00 a.m. - 5:00 p.m.
All Exhibitors

Move-out Schedule

June 15, 2023
2:00 p.m. – 8:00 p.m.
June 16, 2023
8:00 a.m. – 4:00 p.m.

exhibit contacts

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